How to get .edu backlinks for your website
One of the most common questions we get asked, when a “well-versed in SEO,” client approaches us for assistance is: do backlinks from colleges and universities carry more weight than normal links?
There used to be an assumption that simply getting a link from a page on a .edu website, would result in more SEO value being passed on to your website. The mere presence of the .edu, even if it were an inner page, was given significantly more weight and thus resulted in higher SEO value being driven to your site – if you could get that link!
It’s hard to say if simply because it’s a .edu – you get more value. It certainly makes sense – that Google would assume that the .edu has a higher standard of quality controls, and thus any link coming from a .edu has a higher value. Certainly, when the internet was young, and algorithms like Panda and Penguin weren’t around – this was probably true. Assumptions were made, in order to make life easier for search engines, and to potentially improve search results for patrons of Google.
Is it true now? Maybe. I doubt it’s AS significant though. With new algorithms that can better crawl pages and understand their spammy nature, or not, it’s likely that Google has removed any “automatic,” benefits that were given to .edu websites. That’s not to say, though, that .edu backlinks are “the same,” as normal website, or have negligble value. Any normal university, or educational institute, will have 10’s of thousands, if not hundred’s of thousands of links coming to it. This makes them a great source of links.
In 2015, it’s more likely that a college university will have higher SEO link metrics than the average website on the internet, and thus 9 times out of 10, if you pick any university and get a link from it – it will be valuable. That’s our opinion, at least, on the matter.
So to answer the original question, yes – at the end of the day, it’s much harder to get an .edu backlink, but will be far more valuable at the end of the day. If you’re interested in learning about how to get more backlinks, keep reading!
One of the most popular methods, recently used by many marketers, is the creation of a scholarship page. One of our partner agencies, Zogby Legal, recently created a blog post discussing how they’ve been able to help lawyers create a scholarship, reach out to colleges, and get them to link to the scholarship page and thus create .edu backlinks for their attorneys.
You can read their blog post here
In essence, they discuss a genius way of helping colleges, students, and attorneys, all win! By creating a legitimate scholarship, attorneys have in essence created something which will entice other institutions, such as: colleges, to link to. Colleges WANT to link to your scholarship page, because they want to help their students get financial support.
It’s a pretty clever, and genius way of attracting .edu backlinks without engaging in blackhat, and questionable, tactics – that may hurt your website later on.
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