Invalid PPC Clicks – What To Do
Invalid clicks are responsible for millions, if not billions, of dollars in lost revenue in each year. Invalid PPC clicks make it so that your budget is drained quicker, and thus you’re deprived of the opportunities you deserver – and would get. If you run Adwords, you should know that if you’re not tracking your invalid clicks – then this is a huge drain on your marketing resources.
What Is Google’s Stance?
Google considers invalid clicks – as any clicks, or PPC impressions, which artificially inflate an advertiser’s costs. Despite the Google Adwords quality team spending time, and money, in monitoring traffic and the source/quality of the traffic, click fraud remains rampant.
Google generates ten’s of billions of dollars in revenue from advertising each year. As a result, they take PPC fraud seriously. Having said that, Google isn’t perfect – and many forms of PPC fraud can slip by them. Here’s what your team can do about invalid and fraudulent PPC clicks.
1. Monitor Your PPC Traffic
If you want to make sure you’re not getting fraudulent clicks, it might be wise to monitor your campaign. While Google is looking out for you, it’s best to monitor your PPC campaign. If your goal is to ensure fraudulent clicks don’t come through – here’s somethings your team and you can do:
- Segment your ad traffic, into specific landing pages and track the metrics of those pages
- Be aware of how people get to your site
- Avoid advertising on display network websites that are inherently low quality
- Don’t click on your own Ads
2. Beware of third party click trackers
Click tracking software’s are great tools to monitor your traffic. Here’s the problem. Many softwares use third party ad implementations, which can inadvertently disclose sensitive information about your website to other parties. In addition, if you use third party click trackers – it can disrupt Google’s ad delivery/click logging tracking.
3. Google Does Your Work
Google has real time filters and detection systems that examine each click that comes from Adwords. They look at things like: time of the click, the amount of duplicate clicks, the time spent on site, etc.
These factors are being analyzed real time, and automatically filter out invalid clicks. In many cases, it’s not uncommon for Google to find fraudulent clicks – and refund you without even telling you.
4. Monitor and Report
There are many third party Adwords fraudulent click tracking softwares. These softwares track the iP address of all the clicks that came. If you feel you’re getting fraudulent clicks, and Google disagrees, then you’ll need the “server log,” data in order to prove it. These logs will be crucial, and Google’s Adwords team will request the logs in order to verify.
UncategorizedDoes Your Business Need an Advisory Board?
Uncategorized4 Benefits of a Trade Show Display