Long Tail Keywords For More Traffic
Best NYC SEO Company
That, right there, is an example of a long tail keyword. In the example above, a visitor typed in a multi-word phrase, that has many different keywords in it – in order to find a narrow and specific company. The visitor wants to find the best SEO Company, in NYC. Long tail keywords have been around for a long time, but in light of recent Google algorithm updates, they have become increasingly more and more important as part of new ways to generate traffic from old, and forgotten, tactics.
When you create content, one of the most overlooked things is targeting long tail keywords. If you switch gears, when writing content, and consider thinking about things like long tail keywords, you can greatly improve the amount of visitors that come to the content on a monthly basis.
Benefits of long tail keywords?
If you consistently create content, which is in-depth, and utilizes a wide array of long-tail keywords, you’re going to see an increase in overall search engine traffic, in addition to attracting targeted customers. Create great content, and you’ll grow your brand.
What will we cover in this article?
My goal in this article is to help you do the following
-Research long tail keywords
-Understand the elements that influence long tail keywords
-Leverage keyword research tools to help you understand which long tail keywords are right for you.
How can I research long tail keywords?
Many people oversimplify the concept of doing keyword research. Doing research on keywords is more important now than ever before. Not all keywords are the same. Even if you find a set of long tail keywords in your industry, some can be more appropriate than others. More importantly though, when creating content, it’s important to do research on long tail keywords so that you can create content which is inspiring and engaging.
How long is a long tail keyword?: Traditionally, a long tail keywords is 4 or more keywords, strung together in a phrase. The longer the keyword/phrase, the easier it is to rank for it.
Below are some great examples of keywords pertaining to “long tail keywords”. As you’ll see, many are 3 or more words long
In order to begin researching long tail keywords, it’s important to follow the steps below. There is no one complete source of long tail keywords. Often, marketers find themselves leveraging multiple keyword research tools in order to get a comprehensive set of ideas.
Step 1: It’s important you have seed keywords. That means starter keywords. For example, if you want to rank for long tail keywords related to “body building,” you should go to the Google keyword planner and then type in “body building.” After doing that, click on “Get ideas,” followed by clicking on “Keyword ideas.”
Step 2: Look at all the different “adgroup” ideas presented by Google, and look to see which ones are 3, or more, words long. Once you a long tail keyword that seems like it could help you identify other long tail keyword due to “similarity,” you plug it back into the “Your product or service,” field.
Let’s take the keyword, “best supplement for body building,” and use it as a sample. Plug the keyword back into the field for “Your product or Service,” and then repeat the process above again. When I did it, here’s the new suggestions the keyword gave.
By doing this process, I just got about 10-15 long tail keyword that have good monthly traffic.
Using UberSuggest to generate long tail keywords
There are many 3rd party tools out there, besides Google keyword planner, that can help you generate long tail keywords. One of the tools we love using, when we’re looking for new ideas is using: Ubersuggest. This is probably one of the most useful, free, tools. Visit the website, type in a “generic” short-tail keywords, into the search field.
This will act as a starting point. What uber suggest does, is adds different permutations and variations to the “generic keyword,” you inserted. In our example, we added the keyword: branding agency. After typing it, click on suggest. This will then generate the list of permutations.
Below is an example of keyword suggestions provided by uber-suggest.
Using uber-suggest, I now have NUMEROUS ideas on different landing pages I can create. For example, now I can create a landing page with the keyword: branding agency for startups. This is a long tail keyword, and now you have two options. You can create a landing page for it directly, such as qumana.com/branding-agency-for-startups, or you can insert the keyword “Branding-agency-for-startups,” when writing content on a more generic page, such as: qumana.com/branding-agency.
Using Keywordtool.io to generate long tail keywords
Keywordtool.io is another great tool which provides hundreds of long-tail variations. Using it to generate a list of ideas, is free. The way this tool makes money, is by charging you for data such as the keyword’s associated CPC, monthly volume, and other such traffic.
So what should you do with these keywords?
Well, the first thing you can do is create 1 large article, and include these long tail keywords in the content of the article. By integrating these long tail keywords into your article, you increase the diversity of keywords for which the article can rank for, and most importantly – you can 1 article generate immense traffic from a wide array of keywords, all of which get traffic.
You can create 1 targeted landing page for each of the long tail keywords. For example, you can make 1 landing page for best body building supplements and 1 for best supplements for muscle gain, while the keywords are similar – you can still make a landing page for each of the keywords separately, and find success.
Create 1 landing page for each long tail keyword
In order to understand why this style of content creation is important, you should put yourself in the shoes of search engines like Google, Bing, and Yahoo. Their goal is to provide users, looking for information, with the most specific and relevant information. If a user is looking for the best supplement to build muscle then it makes sense for a search engine to rank your new landing page which specifically discusses the best supplement to build muscles.
Search engines prefer content that includes long tail keywords because it directly answers the need of a searcher, and it’s more likely to rank well in Google.
Why should you care about long tail keywords?
Searchers who are typing in long tail keywords into Google, are considered more qualified than those who type in “general” keywords. People who type in long tail keywords know exactly what they are looking for, they understand what they need – and have a very specific need. People who type in generic keywords are still doing, “discovery,” which means they don’t know what they need exactly. The analogy I use would be comparing someone typing in: Shoes, to someone who types in: Nike red shox basketball shoes. The person who types in shoes, has no idea what he wants. It means he may not find what he needs on your website. But if the person types in the latter keyword, they know what they want – and if you have it, you’re more likely to get their business instantly.
Below is an image, that can be found on NeilPatel.com, which really does a good job describing this principle.
Looking at keyword intent when selecting long tail keywords
One of the most important things to consider when sifting through the large amount of keywords, is the intent of the keyword. Typically, there are two categories into which keywords fall into: people are doing research, people are ready to buy.
For example, if someone types: Nike mens running shoes reviews — they are doing research. Depending on what they read, they might convert into a sale – but it’s more likely they are doing research and looking to browse and learn about a product. In contrast, if someone types in “Cheap nike mens running shoes,” – then that means they know they WANT the shoe, but are looking for the lowest price possible.
When picking keywords, it’s important to understand what category into which the long tail keyword will fall. If your goal is to increase short term sales, then you should pick long-tail keywords that target consumers with buyers intent. That means you should pick keywords that have consumer intent.
Examples of consumer intent keywords
Typically, keywords that insinuate consumer intent appear as a prefix, or suffix, in a long tail keyword. Here are popular keywords, like: buy, reviews, discounts, deals, lowest, cheapest, quick shipping, etc.
Targeting Long Tail Keywords – Myths Debunked
Myth – 1: You should target long tail keywords only
Your target audience is typing in all forms of keywords. They are typing in long tail keywords, and they are typing in short and generic keywords. It’s not suggested that you focus on just one type of keywords. The best content writing strategy involves targeting both long and short keywords. When you over-optimize and tunnel-vision on just one type of keywords, you run the risk of getting into a Google penalty.
Myth – 2: Use long tail keywords as your <title> tag
Your <title> tag is the first thing a user sees, and it’s what motivates or dissuades them from clicking on your website. The general rule of thumb, is that if the keyword is appropriate and will encourage a visitor to click on your website – then consider adding it to your <title> tag. Because long tail keywords are generally long, they can be interpreted as keyword stuffing by search engines if done incorrectly.
Myth – 3: Running PPC on long tail keywords is cheaper
Many people think this is true. There are examples of expensive long tail keywords, and examples of generic keywords, which are expensive. Long tail keywords, due to their lower traffic, may have less competition – and thus may have a lower CPC.
Myth – 4: The point of long tail keywords is to be on page 1 of the keyword
Many content creators mistakenly judge the success of their content by it’s ability to rank on page 1 of the exact long tail keyword. Obviously, your goal should be to rank on page 1 of Google for the keywords being targeted, but that’s a hard metric to stick to. The purpose of including long tail keywords into your content should be to: increase overall traffic, increase user engagement.
SEO experts are making a killing, by targeting long tail keywords. In some cases, many people focus exclusively on creating highly targeted landing pages, for each long tail keyword. Due to the lower traffic long tail keywords get, many of the top marketers I know insist that they are easier targets, and convert higher due to their specialized search query. There’s a lot of evidence to support this claim. I hope this guide was helpful, and gave you new ideas and insights on how long tail keywords can add more revenue to your bottom line.
At the end of the day, the success of any long tail keyword content strategy will rely on the quality of your content, the amount of backlinks coming to your content, and the degree to which you take pride in your website/work. Remember, it’s not just about rankings – it’s about the overall increase in traffic you observe!
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