Using Google Trends For SEO
Google trends is something that helps data analysts diagnose the degree of reaction to events. Trillions of searches take place each year, and Google Trends is a real time dataset of those events on a live basis. Using Google Trends, you can examine and understand what people are searching for – and it provides a unique, and personalized, perspective on what they are interested about. When a news story happens, you can use the data to learn about its occurrence in real time – and be able to react it.
What’s Google Trends Data Represent
The trends data is an unbiased set of Google search data. It’s anonymized, and categorized, and aggregated based on the type of keywords/genre. This makes it possible to both measure, and understand, interest in a particular topic from around the world. This data can be drilled down to the city level, if needed. The Google Trends data is free, and you can search for a specific topic, or a set of search terms. In addition, using Google Trends data, you can see interest in a topic/search term, over time. In addition, you can see interest in the topic on a city level over time. You can filter the data in real time, or non-real time.
Real time will take data from a sample of searches from last 7 days; where as non-real time is a subset of Google’s data that can go back several year, or several hours. The charts in Google trends allow you to see either one, or the other – but not both at the same time. The Google trends data is a very powerful dataset, which can give you ways to analyze what people are searching for in real time, as events are shaping. Google trends can be difficult to compare with other datasets. For example, if you compare Google trends data to Google Adwords data, it will be hard. Google AdWords data is used for analysis of monthly/average search volumes, while Good Trends is designed to dig into granular data.
What are the numbers representing
Numbers in Google trends allow you to understand the magnitude of an event over a period of time. When you look at the trends data, it’s normalized so it’s % based. When you look at an interest over time in Google trends, you look at the interest as a proportion of all the searches on all topics in Google at that exact time and location. When you look at regional search interest in a topic, you’re looking at the search interest for that exact topic in a specific region, as a proportion of all the searches on all topics in Google in that same place and same time.
For example, if you look at the Google trends data regarding Bernie Sanders, you’ll see Vermont has the highest interest in the senator. This is because Vermont has the highest percent of searches for Sanders out of all the searches in the state. It’s likely though, if you looked at the raw data, you would have seen larger states with larger populations rise to the top of the ranks. Spikes in Google Trends data sudden accelerated interests in a topic, compared to normal search volume.
So where’s the opportunity for SEO’ers?
Well, let’s think about this. If you’re able to understand what the trending interest is in a topic – live, that means that you’ll be able to predict new trends before other marketers can. Most SEO’ers base their focus on data taken from Google Keyword Planner. They are “reacting,” to search volume. But say a new trend is breaking out —- it doesn’t have immense search volume YET, but if you are the first person to create a website for it – and optimize for it – then hypothethically, you have a head start. The other marketers won’t know about the industry/niche, until much later – typically 1-2 months, before Google’s keyword planner will be able to report that data.
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