What is a backlink
If you’re new to SEO, understanding how to build a backlink, and what is a backlink, can be one of the most important elements of your campaign. Many business owners typically hire SEO companies to build backlinks for them. Many business owners have started learning more about SEO, and consequently, backlinks, as a result newer algorithm updates. In this article, i’m hoping we help you understand what is a backlink, how to get high quality backlinks, and why you shouldn’t get low quality backlinks, in addition to understanding why backlinks are critical to your online success.
What are backlinks
Backlinks are links, coming to your webpage. When a website, or a page on a website, has a link to another webpage, that’s considered a backlink. Pages with more backlinks, tend to rank higher in search engines like Google, Bing, and Yahoo.
Below are some common term related to backlinks
Link Juice: When a web page links to your page; it passes something called “link juice.” Authoritative websites pass “more link juice,” than low quality websites. As a website owner, you can link to another website (and stop the passing of link juice), by using a no-follow tag.
No-follow link: When a website links to another page, but the link has a nofollow tag appended to the HTML hyperlink – then the link doesn’t pass any link juice. When a link is nofollow, it does not pass any link juice to the destination page – which means the link doesn’t do anything to help the destination website rank better.
Do-follow link: By default, backlinks are considered do-follow. Links that are do-follow, pass SEO link juice, and improve the rankings of the destination website.
Low-Quality links: Low quality links are backlinks that come from spammy, and automated websites. Due to recent algorithm updates, such as Penguin; they lower the rankings of any website they are pointed at. Recent attempts and concerns surrounding negative SEO, have revolved around bulk creation of these low quality links.
Linking Root Domains: One of the most important metrics when it comes to backlinks, the number of DIFFERENT domains that link to you. Getting 1000 links, from the same domain name, is less helpful than getting 10 backlinks from 10 different domains. When you get multiple links from the same domain, they are subjected to diminishing returns.
Internal Links: Links that go from one page, to another, within your website, are called internal links.
Anchor Text: When a hyperlink is made, text is used to hyperlink it and provide context. Anchor text backlinks are necessary when you’re trying to rank for a very specific keyword.
Why backlinks are needed for SEO
There was a time when low quality links alone helped you rank a website. You could run automated robots, and create bulk links in low quality places, and rank a website. Since Google rolled out the Penguin algorithm, the landscape of search engine optimization – and backlinking in general, has changed.
In this day and age, it’s important to have backlinks from high quality websites, and moreover, the backlinks should be contextually relevant to your niche. For example, if you have a website about politics – you should be getting backlinks from other niche politically related websites. If you want to succeed at SEO, you need to get links from authoritative, and niche relevant, websites.
Here’s why it’s important for you to create backlinks
Here are some reasons why backlinks are important.
Improve search engine rankings:
Backlinks are helpful in getting better search engine rankings. If you get links from other websites, then this content will rank higher in search engines. Your goal should be to get as many high quality links as possible to your website.
One of the great benefits of backlinks from authoritative, and real, websites, is the fact you can get referral traffic from websites.
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