Our SEO firm begins every single campaign by immersing ourselves into the client, and their past history. We try to uncover as much as possible about your marketing campaign, and your company. Our goal is to understand your existing situation, and try to determine why your campaign has been failing, or not performing, as well as it should. Typically, this phase will determine the rest of the campaign. We believe SEO is one aspect, of your overall marketing strategy. Our goal is to understand if SEO is actually the root cause of your business problems, or not. In some cases, companies believe they are lacking an SEO vendor – but in reality, other marketing issues exist – i.e. conversion rate issues, etc. SEO alone isn’t enough to propel your brand forward. In this phase, we help you understand how, or why, SEO can help and how we can synchronize SEO with the rest of your marketing campaign. During this phase, we conduct interviews with you, and your staff members, in order to understand what’s been working, and what hasn’t. Ultimately, this information will be presented to you in the form of a proposal. Typically, we schedule a phone call, or an in person interview, in order to go over the proposal, and explain what we’re doing, how we’re doing it, and the results you can expect. We firmly believe in transparency – and if we don’t believe SEO is your root issue – we’ll explain that in the proposal and proposal alternative services that may help.
We send an document, that requests relevant information from you – about your brand, and your past successes and failures. This info is used to understand more about your company, and give us a baseline.
Our team conducts our own internal SEO audit of your brand. We investigate your competitors, and compare you to them. We look for strategic ways that can easily improve your campaign, and create a long term game plan.
We investigate which keywords you need to rank for, and which keywords your competitors are ranking for. We conduct an analysis, in order to figure out why you are not ranking for those keywords, and how our team can help change that.
After you review the proposal, we’ll schedule a phone call in order to get your feedback. Clients typically ask us about our approach, and what we do to get the SEO results our company is promising.